480 hours of applied, lab-based AI tourism education delivered across 3 academic years — fully integrated with the existing KSU BSc timetable. Each module awards an internationally recognised professional certification.
Students can confidently apply AI tools to real tourism and hospitality business problems, understand ethical implications, and identify automation opportunities in the sector.
VVG Academy UK — Certificate in AI Fundamentals for Tourism
Students can design, configure, and manage a complete IoT-enabled smart hotel room environment using the ATIC Smart Hotel Demo Room lab.
VVG Academy UK — Certificate in Smart Hotel Systems
Students build a working AI-powered guest personalisation engine for a 5-star hotel scenario — a fully functional lab project using real CRM tools.
VVG Academy UK — Certificate in Customer Personalisation & CRM
Students design and operate a functional mock OTA platform with live pricing and inventory management using the ATIC Booking Simulation Lab.
VVG Academy UK — Certificate in Booking System Architecture
Students launch and manage a complete AI-powered digital marketing campaign for a Saudi tourism brand — real platforms, real analytics, real deliverables.
VVG Academy UK — Certificate in AI Marketing & Digital Strategy
Students produce a fully navigable VR tourism experience for a Saudi cultural or heritage destination using the ATIC VR Tourism Lab (Oculus Quest 3).
VVG Academy UK — Certificate in Virtual Tourism & VR/AR
Students build a full revenue management Power BI dashboard for a 200-room hotel using real STR industry data — a professional-grade deliverable.
VVG Academy UK — Certificate in Revenue Management AI
Students design a complete AI-powered passenger journey from check-in to gate using smart airport technology — presented as a full system design proposal.
VFS Global Academy Dubai — Certificate in AI Aviation & Smart Airports
Students create a fully interactive tourism intelligence dashboard using real KSA industry datasets — published to the ATIC Data Lab portal.
VVG Academy UK — Certificate in Data Analytics & Business Intelligence
Students develop, validate, and present an original AI tourism product idea — top 10% enter the Innovation Product Pitch Platform (IPPP) for real enterprise incubation.
VVG Academy UK + VFS Global Academy — ATIC Master Certificate in AI Tourism Innovation
UK-issued, internationally recognised. Primary certification awarded upon successful completion of all 10 modules.
GCC employer-recognised. Co-awarded alongside the VVG Academy UK primary certificate.
TVTC-aligned, Saudisation-compliant. Qualifies for highest Nitaqat employment bands.
Official KSU transcript notation recognising completion of the full ATIC certification suite.